Zhoug Brand Standards

Last Updated 11.1.24

Color

The zhoug 'Sea' and 'Sesame' colors are our primary palette, but are supported by a flexible secondary palette allowing the brand ample freedom to express itself for different occasions, moods, or needs.  

Primary Palette
Used to create brand recognition and should be the primary colors used for logos, interior design accents, and other primary brand communications pieces.
Sea

Pantone
RGB
CMYK
Hex #

646 C
87, 126, 172
71, 46, 14, 0
577eac

Sesame

Pantone
RGB
CMYK
Hex #

9180 C
242, 231, 208
5, 7, 18, 0
f2e7d0

Secondary Palette
Used to create variety in expression, allowing the brand to embody different moods and seasons.
Lemon

Pantone
RGB
CMYK
Hex #

128 C
241, 206, 72
6, 16, 84, 0
f1ce48

Paprika

Pantone
RGB
CMYK
Hex #

7416 C
229, 99, 74
5, 76, 75, 0
e5634a

Lettuce

Pantone
RGB
CMYK
Hex #

2300 C
162, 187, 55
42, 11, 100, 0
A2BB37

Olive

Pantone
RGB
CMYK
Hex #

7762 C
95, 100, 60
59, 44, 83, 29
5f643c

Cabbage

Pantone
RGB
CMYK
Hex #

7655 C
158, 86, 128
40, 77, 27, 3
9e5680

Deep Sea

Pantone
RGB
CMYK
Hex #

2387 C
23, 98, 187
88, 64, 0, 0
1762BB

Lilac

Pantone
RGB
CMYK
Hex #

263 C
221, 193, 239
12, 25, 0, 0
ddc1ef

Umber

Pantone
RGB
CMYK
Hex #

7581 C
131, 69, 62
35, 75,70,30
83453e

Sky

Pantone
RGB
CMYK
Hex #

644 C
151, 192, 211
40, 13, 11, 0
97c0d3

Typography

We combine a warm and approachable serif font with a structured geometric sans serif to radiate our personality.

Headings

New Spirit Condensed

published by Newlyn Type Foundry

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()?+

Body

Gotham

published by Hoefler & Co

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()?+

Illustration

Our personality really shines through in our custom illustrations. They help us show vitality of living through eating fresh zhoug Mediterranean foods. In fast-paced urban life, zhoug allows one to slow down, take in the miracle of each moment, and help humanity flourish.

Illustration of three friends walking together, following the leader.
Mural A
Used on interior walls, on deli paper, packaging, t-shirts, and other customer touch points that need a bit more personality and story to come through.
Mural B
Used on interior walls, on deli paper, packaging, t-shirts, and other customer touch points that need a bit more personality and story to come through.

Photography

The flavor of our food is nothing short of spectacular. Authentic, punchy, full-bodied, and wonderfully colorful. We use strong shadows to give the food that sun-kissed, 'al fresco' look.