Logo
A logo doesn’t make a brand, but our logo reflects the essence of how we see the world and the impact we want to have in it. Simplicity and consistency with a tinge of surprise.
Color
The zhoug 'Sea' and 'Sesame' colors are our primary palette, but are supported by a flexible secondary palette allowing the brand ample freedom to express itself for different occasions, moods, or needs.
Sea
Pantone
RGB
CMYK
Hex #
646 C
87, 126, 172
71, 46, 14, 0
577eac
Sesame
Pantone
RGB
CMYK
Hex #
9180 C
242, 231, 208
5, 7, 18, 0
f2e7d0
Lemon
Pantone
RGB
CMYK
Hex #
128 C
241, 206, 72
6, 16, 84, 0
f1ce48
Paprika
Pantone
RGB
CMYK
Hex #
7416 C
229, 99, 74
5, 76, 75, 0
e5634a
Lettuce
Pantone
RGB
CMYK
Hex #
2300 C
162, 187, 55
42, 11, 100, 0
A2BB37
Olive
Pantone
RGB
CMYK
Hex #
7762 C
95, 100, 60
59, 44, 83, 29
5f643c
Cabbage
Pantone
RGB
CMYK
Hex #
7655 C
158, 86, 128
40, 77, 27, 3
9e5680
Deep Sea
Pantone
RGB
CMYK
Hex #
2387 C
23, 98, 187
88, 64, 0, 0
1762BB
Lilac
Pantone
RGB
CMYK
Hex #
263 C
221, 193, 239
12, 25, 0, 0
ddc1ef
Umber
Pantone
RGB
CMYK
Hex #
7581 C
131, 69, 62
35, 75,70,30
83453e
Sky
Pantone
RGB
CMYK
Hex #
644 C
151, 192, 211
40, 13, 11, 0
97c0d3
Typography
We combine a warm and approachable serif font with a structured geometric sans serif to radiate our personality.
Headings
New Spirit Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()?+
Body
Gotham
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()?+
Illustration
Our personality really shines through in our custom illustrations. They help us show vitality of living through eating fresh zhoug Mediterranean foods. In fast-paced urban life, zhoug allows one to slow down, take in the miracle of each moment, and help humanity flourish.
Photography
The flavor of our food is nothing short of spectacular. Authentic, punchy, full-bodied, and wonderfully colorful. We use strong shadows to give the food that sun-kissed, 'al fresco' look.
